Susanna Rantanen

Story-Driven Employer Branding

Introducing
The Magnetic Employer Branding Method™:
Matching Minds with Mission Through Business Storytelling
By Susanna Rantanen

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Story-Driven Employer branding –Beyond Flashy Campaigns

The New Paradigm Shift In Employer Branding

Transforming How We Connect With Talent

Too many companies rely on generic recruitment marketing, flashy campaigns, and empty slogans—yet they still struggle to attract and retain the right talent. In today’s saturated talent market, employer branding campaigns like these fail because they rely on short-term bursts of visibility rather than building lasting employer brand affinity.

Story-Driven Employer Branding

In Story-Driven Employer Branding, employer branding expert Susanna Rantanen introduces The Magnetic Employer Branding Method™, a revolutionary approach that replaces outdated tactics with storytelling, strategy, and the science of persuasion to build a brand that talent genuinely wants to be part of.

Talent is the hero, not the employer

At the heart of this method is a perspective shift: talent is the hero, not the employer. Companies must step into the role of the trusted guide, helping talent navigate their careers, find purpose, and grow. Through practical frameworks, case studies, and neuroscience-backed insights, this book provides a strategic, long-term process for employer branding that goes beyond recruitment—turning employer brands into movements that inspire, engage, and retain top talent.

"If your content doesn't move hearts, it won't move careers either."

Readers will learn

With compelling storytelling, research-driven insights, and immediately actionable strategies, Story-Driven Employer Branding transforms how companies approach employer branding—helping them win sustainable attention, build employer brand affinity, and turn talent into loyal brand ambassadors.

"Stop marketing your vacancies; start marketing the life your talent dreams of living."

Whether you’re an HR leader, employer branding specialist, or CEO, this book will give you the clarity, confidence, and tools to build a brand that attracts and retains the right people—not just for now, but for the future.

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"Master the tools to set your company apart in competitive markets by leveraging your strategic culture, mission, values and employee experiences as unique differentiators."

Author Susanna Rantanen Story-Driven Employer Branding

About The Author

Susanna Rantanen is the world’s leading modern employer branding expert, the creator of the Magnetic Employer Branding Method™, and a renowned podcast host and speaker.

With over two decades of experience, she has helped HR, marketing, and communications professionals transform into powerful storytellers who attract, engage, and retain top talent.

As the founder of Finland’s first employer branding agency, Emine, Susanna guides C-suite executives and business leaders in leveraging storytelling to drive business growth, talent attraction and retention, and competitive advantage.

Known for her bold insights, clarity, and razor-sharp strategic thinking, she helps organizations turn complex employer branding challenges into irresistible, talent- magnetizing narratives.

Her work has influenced industry-leading brands and pioneered globally a new era of employer branding that bridges marketing, HR, and business leadership.

If your employer brand isn’t working, this book will show you exactly why—and how to fix it.

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