Story-Driven Employer Branding

”A human is not an island. A human is a living story, and every company is a story. Susanna deeply understands the connection that makes The Story. My general tip for leaders is this: do not read business books. My specific tip for leaders is this: READ THIS!”

“It’s easy to say that all successful external communication is rooted in strong internal communication (I should know—I say it all the time), but putting it into practice, especially in employer branding, is another story. Susanna’s book shows you exactly how to bridge that gap.”

“Your company’s success isn’t about what you want—it’s about what your talents want. They are your true heroes. In Story-Driven Employer Branding, Susanna Rantanen shares how to craft an employer brand that naturally attracts and keeps the right people. After 20 years of building challenger companies in legal and healthcare, I know that nothing matters more than hiring and retaining top talent. This book is a must-read for anyone who wants to do just that.”

“Susanna Rantanen generously shares the model she developed combining age-old knowledge of storytelling with modern branding. Among other great benefits, the model helps demonstrate the value of investing in employer branding to C-level decision-makers. Her book is a very useful and practical guide to building an employer brand that attracts you like a magnet.”

”Employer branding conversation needs the insights of this book. Powerful, magnetic, brilliant storytelling. Must read.”

“Susanna Rantanen has delivered a game-changer in the world of employer branding. This book is not just insightful—it’s a masterclass in turning strategic branding into an art form. With The Magnetic Employer Branding Method™, Rantanen provides a clear, actionable roadmap that fuses storytelling with business impact. Her approach is both visionary and practical, offering tools and frameworks that can be immediately implemented to create real, measurable results. A must-read for any leader looking to build an employer brand that truly resonates and attracts the best talent.”

“Susanna’s book about Employer Branding bridges the topic with the real-life environment. She invites managers to see themselves in a story and teaches them how to become leaders.”

”Here it is. 💛 Printed on 340 pages and one cover: Story-Driven Employer Branding. (*pinch me!!*) You know, this feeling when you hold something in your hands that the other person has put everything into…

Countless hours, days, and months in the first place. Learning, inspiration and wisdom accumulated over the years. A unique method that she developed herself, which you can’t get anywhere else.

… This feeling is damn great!

I have titled this book “The Bible of Employer Branding” because I believe that this book should become the most-read EB book in the world. That’s what it deserves. ✨

This is the book the market needs. These covers are a completely exceptional way to attract and commit experts, thus contributing to the success of the business.

Making your dreams come true feels great, but it feels almost as great to witness when someone else’s dreams come true.

I’m so overly proud of you, Susanna! You did it!! 💛💛💛”

“Story-Driven Employer Branding hit the nail on the head. In the everyday hustle of a growth company, talent attraction and retention aren’t just HR’s concern — they’re directly linked to business growth and profitability.

Susanna’s book offers a clear and practical model that helps build an employer brand that actually works. No superficial slogans, but strategically planned actions that support the goals of the entire organisation.

Even though we at Avidly do marketing for clients, that doesn’t mean building our own employer image happens automatically — it’s a completely different game. The target audiences, needs and angles are different, and that’s exactly why this book is such a valuable tool for recognising and grasping what truly matters. It addresses the things that make a real impact: how to stand out, how and with what kind of actions to attract people — and above all, how to get them to stay.

I warmly recommend it.”

“Build your Brand and Communicate it like a PRO!

A unique and powerful guide to building a culture and brand. Susanna Rantanen has written an impactful book for anyone thinking about building a more effective culture and brand. These two concepts are related but not often thought of together.

This book came at the right time for me as I was thinking about how to brand and communicate to a wider audience. The book is filled with useful strategies and offers in-depth ideas related to storytelling and communicating. The quotes in each chapter are really thought-provoking.

Definitely a book that I will be going back to often.”

“Must-read for anyone passionate about employer branding!

I’ve been waiting for this book since the day Susanna announced she was writing it, and now it’s finally here! Susanna is a true expert in employer branding, and she has packed years of experience and valuable insights into these pages.

Her practical approach and deep understanding of the field make this a must-read for anyone passionate about employer branding. I can’t wait to dive in and absorb every lesson she shares!”

”Story Driven Results!

Story-Driven Employer Branding is a must-read for leaders serious about attracting and retaining top talent.

With a smart blend of HR, marketing, and storytelling, the author shows how authentic leadership and company culture drive real results.

Insightful, practical, and inspiring—this book is a blueprint for building meaningful connections that last.

I highly recommend it.”

“A Must-Read for Mission-Driven Founders and Coaches Who Want to Attract the Right People!

As a business coach helping others build purposeful and profitable coaching careers, I found Story-Driven Employer Branding incredibly powerful.

Susanna Rantanen flips the script: the talent becomes the hero, and the employer the guide. This is more than branding—it’s leadership.

This book is your strategic edge if you want to attract and retain the right people with authenticity and clarity.”

“For businesses of any size!

In the sea of marketing brand how-tos, this gem uniquely integrates the pillars of ongoing communication, alignment, ROI, and neuroscience.

Research-backed step by step process offers businesses of all sizes a scalable approach.”

“A Game-Changer in Employer Branding Strategy

Susanna Rantanen’s “Story-Driven Employer Branding” is a groundbreaking guide that redefines how organizations attract and retain talent in today’s competitive landscape.

At the heart of the book is the Magnetic Employer Branding Method™, a strategic framework that positions talent as the hero of the employer’s narrative. This approach shifts the traditional employer-centric branding to a more empathetic, talent-focused perspective, emphasizing the employer’s role as a guide and mentor.

By leveraging storytelling and the science of persuasion, Rantanen illustrates how companies can create authentic connections with potential employees, aligning organizational missions with individual aspirations.

Rantanen’s insights are particularly valuable for fast-growing companies and those undergoing significant transformations. She emphasizes that effective employer branding is not a one-off project but a continuous, strategic endeavor that integrates deeply with a company’s culture and leadership. Her method encourages organizations to move beyond generic recruitment campaigns, focusing instead on genuine narratives that resonate with desired talent.

What sets this book apart is its practical application. Rantanen provides actionable steps, including content pillars, key story themes, and marketing goals, all rooted in real employee experiences and company values. This makes the book an invaluable resource for HR professionals, talent acquisition specialists, and leaders aiming to build a compelling employer brand.

In essence, “Story-Driven Employer Branding” is more than just a book; it’s a call to action for organizations to embrace storytelling as a powerful tool in their talent acquisition and retention strategies. Rantanen’s expertise and passion shine through, making this a must-read for anyone involved in shaping an organization’s employer brand.”