Susanna Rantanen

Story-Driven Employer Branding

Introducing
The Magnetic Employer Branding Method™:
Matching Minds with Mission Through Business Storytelling
By Susanna Rantanen

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”A human is not an island. A human is a living story, and every company is a story. Susanna deeply understands the connection that makes The Story. My general tip for leaders is this: do not read business books. My specific tip for leaders is this: READ THIS!”

Marko Kulmala

Strategic Storyteller, Jacket Lad, CEO

“It’s easy to say that all successful external communication is rooted in strong internal communication (I should know—I say it all the time), but putting it into practice, especially in employer branding, is another story. Susanna’s book shows you exactly how to bridge that gap.”

Antti Isokangas

Communications consultant, speaker, co-author of Viherpesutalous ("The Greenwashing Economy")

“Your company’s success isn’t about what you want—it’s about what your talents want. They are your true heroes. In Story-Driven Employer Branding, Susanna Rantanen shares how to craft an employer brand that naturally attracts and keeps the right people. After 20 years of building challenger companies in legal and healthcare, I know that nothing matters more than hiring and retaining top talent. This book is a must-read for anyone who wants to do just that.”

Timo Lappi

Lawyerpreneur, Board Chair of Fondia Plc and Heltti Ltd

“Susanna Rantanen generously shares the model she developed combining age-old knowledge of storytelling with modern branding. Among other great benefits, the model helps demonstrate the value of investing in employer branding to C-level decision-makers. Her book is a very useful and practical guide to building an employer brand that attracts you like a magnet.”

Susanna Paloheimo

C-level coach, board professional

”Employer branding conversation needs the insights of this book. Powerful, magnetic, brilliant storytelling. Must read.”

Matti Copeland

Chief Curiosity Officer, Senior Partner, Taplow Finland

“Susanna Rantanen has delivered a game-changer in the world of employer branding. This book is not just insightful—it’s a masterclass in turning strategic branding into an art form. With The Magnetic Employer Branding Method™, Rantanen provides a clear, actionable roadmap that fuses storytelling with business impact. Her approach is both visionary and practical, offering tools and frameworks that can be immediately implemented to create real, measurable results. A must-read for any leader looking to build an employer brand that truly resonates and attracts the best talent.”

André Noël Chaker

Speaker, Author, and Chairman of MySpeaker

“Susanna’s book about Employer Branding bridges the topic with the real-life environment. She invites managers to see themselves in a story and teaches them how to become leaders.”

Seppo Kuula

D.Sc., CEO, Board

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Story-Driven Employer Branding – Signed Paperback Edition

€39 / $42.99 (excl. VAT + shipping)

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  • Personally signed by Susanna Rantanen
  • Over 340 pages of modern employer branding insights, frameworks, and storytelling strategies
  • Includes exclusive access to premium free resources coming with the book (valued at 300 € / US$350)

Story-Driven Employer Branding – SignedHardcover Edition

€59 / $66.99 (excl. VAT + shipping)

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  • Personally signed and numbered by Susanna Rantanen
  • Over 340 pages of modern employer branding insights, frameworks, and storytelling strategies
  • Not sold on Amazon or anywhere else – only available directly from Susanna
  • Includes exclusive access to premium free resources coming with the book (valued at 300 € / US$350)

Bundle: Story-Driven Employer Branding Signed Hardcover Edition + LinkedIn & Instagram Algorithm Mini-Course

€99 / $109 (excl. VAT + shipping)

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Total value: €168 / $174 – You save €69 / $65!

  • Personally signed and numbered by Susanna Rantanen
  • Over 340 pages of modern employer branding insights, frameworks, and storytelling strategies
  • Not sold on Amazon or anywhere else – only available directly from Susanna
  • Includes exclusive access to premium free resources coming with the book (valued at 300 € / US$350)

Online Mini-Course – Accelerating Employer Branding on LinkedIn & Instagram

  • Learn how to grow your reach and engagement organically – no paid ads required
  • Navigate LinkedIn’s latest algorithm with confidence
  • Master Instagram features like Reels, Stories, and carousels to drive talent marketing results
  • BONUS: Employee advocacy module to turn your team into a powerful content force
  • See all details

Story-Driven Employer branding –Beyond Flashy Campaigns

The New Paradigm Shift In Employer Branding

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Transforming How We Connect With Talent

Too many companies rely on generic recruitment marketing, flashy campaigns, and empty slogans—yet they still struggle to attract and retain the right talent. In today’s saturated talent market, employer branding campaigns like these fail because they rely on short-term bursts of visibility rather than building lasting employer brand affinity.

Story-Driven Employer Branding

In Story-Driven Employer Branding, employer branding expert Susanna Rantanen introduces The Magnetic Employer Branding Method™, a revolutionary approach that replaces outdated tactics with storytelling, strategy, and the science of persuasion to build a brand that talent genuinely wants to be part of.

Talent is the hero, not the employer

At the heart of this method is a perspective shift: talent is the hero, not the employer. Companies must step into the role of the trusted guide, helping talent navigate their careers, find purpose, and grow. Through practical frameworks, case studies, and neuroscience-backed insights, this book provides a strategic, long-term process for employer branding that goes beyond recruitment—turning employer brands into movements that inspire, engage, and retain top talent.

"If your content doesn't move hearts, it won't move careers either."

Readers will learn

  • How to craft an employer brand story that connects with talent on a deeper, emotional level
  • Why employer branding isn't a campaign but an ongoing communication process
  • How to align company culture and employee experience to create an authentic, trust-driven brand
  • How to measure the real business impact of employer branding efforts and prove ROI to stakeholders
  • How to leverage neuroscience and persuasion principles to make employer brand messages truly stick

With compelling storytelling, research-driven insights, and immediately actionable strategies, Story-Driven Employer Branding transforms how companies approach employer branding—helping them win sustainable attention, build employer brand affinity, and turn talent into loyal brand ambassadors.

"Stop marketing your vacancies; start marketing the life your talent dreams of living."

Whether you’re an HR leader, employer branding specialist, or CEO, this book will give you the clarity, confidence, and tools to build a brand that attracts and retains the right people—not just for now, but for the future.

”Here it is. 💛 Printed on 340 pages and one cover: Story-Driven Employer Branding.(*pinch me!! *)
You know, this feeling when you hold something in your hands that the other person has put everything into…

Countless hours, days, and months in the first place.
Learning, inspiration and wisdom accumulated over the years. A unique method that she developed himself, which you can’t get anywhere else.

… This feeling is damn great!

I have titled this book “The Bible of Employer Branding” because I believe that this book should become the most-read EB book in the world. That’s what it deserves. ✨

This is the book the market needs. These covers are a completely exceptional way to attract and commit experts, thus contributing to the success of the business.

Making your dreams come true feels great, but it feels almost as great to witness when someone else’s dreams come true.

I’m so overly proud of you, Susanna! You did it!! 💛 💛 💛”

Nora Nykänen

Senior Employer Branding Consultant, Employer Branding Agency Emine

“Story-Driven Employer Branding hit the nail on the head. In the everyday hustle of a growth company, talent attraction and retention aren’t just HR’s concern — they’re directly linked to business growth and profitability. 

Susanna’s book offers a clear and practical model that helps build an employer brand that actually works. No superficial slogans, but strategically planned actions that support the goals of the entire organisation.

Even though we at Avidly do marketing for clients, that doesn’t mean building our own employer image happens automatically — it’s a completely different game. The target audiences, needs and angles are different, and that’s exactly why this book is such a valuable tool for recognising and grasping what truly matters. It addresses the things that make a real impact: how to stand out, how and with what kind of actions to attract people — and above all, how to get them to stay. 

I warmly recommend it.”

Tiina Hahtovirta

(Former) Chief People & Sustainability Officer, Avidly

“Build your Brand and Communicate it like a PRO!

A unique and powerful guide to building a culture and brand. Susanna Rantanen has written an impactful book for anyone thinking about building a more effective culture and brand. These two concepts are related but not often thought of together.

This book came at the right time for me as I was thinking about how to brand and communicate to a wider audience. The book is filled with useful strategies and offers in-depth ideas related to storytelling and communicating. The quotes in each chapter are really thought-provoking.

Definitely a book that I will be going back to often.”

J.D. Harzell

(Amazon 5-star review)

“Must-read for anyone passionate about employer branding!

I’ve been waiting for this book since the day Susanna announced she was writing it, and now it’s finally here! Susanna is a true expert in employer branding, and she has packed years of experience and valuable insights into these pages.

Her practical approach and deep understanding of the field make this a must-read for anyone passionate about employer branding. I can’t wait to dive in and absorb every lesson she shares!“

Olga Fenko

(Amazon 5-star review)

”Story Driven Results!

Story-Driven Employer Branding” is a must-read for leaders serious about attracting and retaining top talent.

With a smart blend of HR, marketing, and storytelling, the author shows how authentic leadership and company culture drive real results.

Insightful, practical, and inspiring—this book is a blueprint for building meaningful connections that last.

I highly recommend it.”

Dr. Jairo Borja

(Amazon 5-star review)

“A Must-Read for Mission-Driven Founders and Coaches Who Want to Attract the Right People!

As a business coach helping others build purposeful and profitable coaching careers, I found Story-Driven Employer Branding incredibly powerful.

Susanna Rantanen flips the script: the talent becomes the hero, and the employer the guide. This is more than branding—it’s leadership.

This book is your strategic edge if you want to attract and retain the right people with authenticity and clarity.“

Frank Macri

Author of The Thriving Coach

“For businesses of any size!”

In the sea of marketing brand how-to’s, this gem uniquely integrates the pillars of ongoing communication, alignment, ROI, and neuroscience.

Research-backed step by step process offers businesses of all sizes a scalable approach.“

Natalie

(Amazon 5-star review)​

“A Game-Changer in Employer Branding Strategy

Susanna Rantanen’s “Story-Driven Employer Branding” is a groundbreaking guide that redefines how organizations attract and retain talent in today’s competitive landscape.

At the heart of the book is the Magnetic Employer Branding Method™, a strategic framework that positions talent as the hero of the employer’s narrative. This approach shifts the traditional employer-centric branding to a more empathetic, talent-focused perspective, emphasizing the employer’s role as a guide and mentor.

By leveraging storytelling and the science of persuasion, Rantanen illustrates how companies can create authentic connections with potential employees, aligning organizational missions with individual aspirations.

Rantanen’s insights are particularly valuable for fast-growing companies and those undergoing significant transformations. She emphasizes that effective employer branding is not a one-off project but a continuous, strategic endeavor that integrates deeply with a company’s culture and leadership. Her method encourages organizations to move beyond generic recruitment campaigns, focusing instead on genuine narratives that resonate with desired talent.

What sets this book apart is its practical application. Rantanen provides actionable steps, including content pillars, key story themes, and marketing goals, all rooted in real employee experiences and company values. This makes the book an invaluable resource for HR professionals, talent acquisition specialists, and leaders aiming to build a compelling employer brand.

In essence, “Story-Driven Employer Branding” is more than just a book; it’s a call to action for organizations to embrace storytelling as a powerful tool in their talent acquisition and retention strategies. Rantanen’s expertise and passion shine through, making this a must-read for anyone involved in shaping an organization’s employer brand.”

Maria Anjos

(Amazon 5-star review)​

Book Susanna as a Podcast Guest or Speaker

Download Media Kit

Talk Topics

  • Why Your Talent, Not Your Company, Must Be the Hero – The biggest employer branding mistake most companies make (and how to fix it).
  • How to Create a Brand That Talent Can’t Resist – Stop shouting about your company—start making talent feel like they belong.
  • Your Employer Brand Is Broken – And here’s how to fix it before it costs you your best people.
  • Why Great Company Culture Is a Strategy, Not a Perk – Culture is the foundation of talent attraction and retention—here’s how to make it work for you.
  • How Key Story Themes Will Change Your Employer Branding Forever – The secret to turning complex employer brand messages into engaging, memorable content.

"Master the tools to set your company apart in competitive markets by leveraging your strategic culture, mission, values and employee experiences as unique differentiators."

Author Susanna Rantanen Story-Driven Employer Branding

About The Author

Susanna Rantanen is the world’s leading modern employer branding expert, the creator of the Magnetic Employer Branding Method™, and a renowned podcast host and speaker.

With over two decades of experience, she has helped HR, marketing, and communications professionals transform into powerful storytellers who attract, engage, and retain top talent.

As the founder of Finland’s first employer branding agency, Emine, Susanna guides C-suite executives and business leaders in leveraging storytelling to drive business growth, talent attraction and retention, and competitive advantage.

Known for her bold insights, clarity, and razor-sharp strategic thinking, she helps organizations turn complex employer branding challenges into irresistible, talent- magnetizing narratives.

Her work has influenced industry-leading brands and pioneered globally a new era of employer branding that bridges marketing, HR, and business leadership.

If your employer brand isn’t working, this book will show you exactly why—and how to fix it.

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