Susanna Rantanen
”A human is not an island. A human is a living story, and every company is a story. Susanna deeply understands the connection that makes The Story. My general tip for leaders is this: do not read business books. My specific tip for leaders is this: READ THIS!”
Strategic Storyteller, Jacket Lad, CEO
“It’s easy to say that all successful external communication is rooted in strong internal communication (I should know—I say it all the time), but putting it into practice, especially in employer branding, is another story. Susanna’s book shows you exactly how to bridge that gap.”
Communications consultant, speaker, co-author of Viherpesutalous ("The Greenwashing Economy")
“Your company’s success isn’t about what you want—it’s about what your talents want. They are your true heroes. In Story-Driven Employer Branding, Susanna Rantanen shares how to craft an employer brand that naturally attracts and keeps the right people. After 20 years of building challenger companies in legal and healthcare, I know that nothing matters more than hiring and retaining top talent. This book is a must-read for anyone who wants to do just that.”
Lawyerpreneur, Board Chair of Fondia Plc and Heltti Ltd
“Susanna Rantanen generously shares the model she developed combining age-old knowledge of storytelling with modern branding. Among other great benefits, the model helps demonstrate the value of investing in employer branding to C-level decision-makers. Her book is a very useful and practical guide to building an employer brand that attracts you like a magnet.”
C-level coach, board professional
”Employer branding conversation needs the insights of this book. Powerful, magnetic, brilliant storytelling. Must read.”
Chief Curiosity Officer, Senior Partner, Taplow Finland
“Susanna Rantanen has delivered a game-changer in the world of employer branding. This book is not just insightful—it’s a masterclass in turning strategic branding into an art form. With The Magnetic Employer Branding Method™, Rantanen provides a clear, actionable roadmap that fuses storytelling with business impact. Her approach is both visionary and practical, offering tools and frameworks that can be immediately implemented to create real, measurable results. A must-read for any leader looking to build an employer brand that truly resonates and attracts the best talent.”
Speaker, Author, and Chairman of MySpeaker
“Susanna’s book about Employer Branding bridges the topic with the real-life environment. She invites managers to see themselves in a story and teaches them how to become leaders.”
D.Sc., CEO, Board
Story-Driven Employer branding –Beyond Flashy Campaigns
Too many companies rely on generic recruitment marketing, flashy campaigns, and empty slogans—yet they still struggle to attract and retain the right talent. In today’s saturated talent market, employer branding campaigns like these fail because they rely on short-term bursts of visibility rather than building lasting employer brand affinity.
In Story-Driven Employer Branding, employer branding expert Susanna Rantanen introduces The Magnetic Employer Branding Method™, a revolutionary approach that replaces outdated tactics with storytelling, strategy, and the science of persuasion to build a brand that talent genuinely wants to be part of.
At the heart of this method is a perspective shift: talent is the hero, not the employer. Companies must step into the role of the trusted guide, helping talent navigate their careers, find purpose, and grow. Through practical frameworks, case studies, and neuroscience-backed insights, this book provides a strategic, long-term process for employer branding that goes beyond recruitment—turning employer brands into movements that inspire, engage, and retain top talent.
With compelling storytelling, research-driven insights, and immediately actionable strategies, Story-Driven Employer Branding transforms how companies approach employer branding—helping them win sustainable attention, build employer brand affinity, and turn talent into loyal brand ambassadors.
Whether you’re an HR leader, employer branding specialist, or CEO, this book will give you the clarity, confidence, and tools to build a brand that attracts and retains the right people—not just for now, but for the future.
Susanna Rantanen is the world’s leading modern employer branding expert, the creator of the Magnetic Employer Branding Method™, and a renowned podcast host and speaker.
With over two decades of experience, she has helped HR, marketing, and communications professionals transform into powerful storytellers who attract, engage, and retain top talent.
As the founder of Finland’s first employer branding agency, Emine, Susanna guides C-suite executives and business leaders in leveraging storytelling to drive business growth, talent attraction and retention, and competitive advantage.
Known for her bold insights, clarity, and razor-sharp strategic thinking, she helps organizations turn complex employer branding challenges into irresistible, talent- magnetizing narratives.
Her work has influenced industry-leading brands and pioneered globally a new era of employer branding that bridges marketing, HR, and business leadership.
If your employer brand isn’t working, this book will show you exactly why—and how to fix it.