Susanna Rantanen
Story-Driven Employer Branding
Introducing
The Magnetic Employer Branding Method™:
Matching Minds with Mission Through Business Storytelling
By Susanna Rantanen
- Trusted by "x"
Story-Driven Employer branding –Beyond Flashy Campaigns
The New Paradigm Shift In Employer Branding
Transforming How We Connect With Talent
Too many companies rely on generic recruitment marketing, flashy campaigns, and empty slogans—yet they still struggle to attract and retain the right talent. In today’s saturated talent market, employer branding campaigns like these fail because they rely on short-term bursts of visibility rather than building lasting employer brand affinity.
Story-Driven Employer Branding
In Story-Driven Employer Branding, employer branding expert Susanna Rantanen introduces The Magnetic Employer Branding Method™, a revolutionary approach that replaces outdated tactics with storytelling, strategy, and the science of persuasion to build a brand that talent genuinely wants to be part of.
Talent is the hero, not the employer
At the heart of this method is a perspective shift: talent is the hero, not the employer. Companies must step into the role of the trusted guide, helping talent navigate their careers, find purpose, and grow. Through practical frameworks, case studies, and neuroscience-backed insights, this book provides a strategic, long-term process for employer branding that goes beyond recruitment—turning employer brands into movements that inspire, engage, and retain top talent.
"If your content doesn't move hearts, it won't move careers either."
Readers will learn
- How to craft an employer brand story that connects with talent on a deeper, emotional level
- Why employer branding isn't a campaign but an ongoing communication process
- How to align company culture and employee experience to create an authentic, trust-driven brand
- How to measure the real business impact of employer branding efforts and prove ROI to stakeholders
- How to leverage neuroscience and persuasion principles to make employer brand messages truly stick
With compelling storytelling, research-driven insights, and immediately actionable strategies, Story-Driven Employer Branding transforms how companies approach employer branding—helping them win sustainable attention, build employer brand affinity, and turn talent into loyal brand ambassadors.
"Stop marketing your vacancies; start marketing the life your talent dreams of living."
Whether you’re an HR leader, employer branding specialist, or CEO, this book will give you the clarity, confidence, and tools to build a brand that attracts and retains the right people—not just for now, but for the future.
Get A Signed Hardcover
+ Extras
Story-Driven Employer Branding – Signed & Numbered Hardcover Edition
€69 / $74.99 (excl. VAT)
- Personally signed and numbered by Susanna Rantanen
- Over 340 pages of modern employer branding insights, frameworks, and storytelling strategies
- Not sold on Amazon or anywhere else – only available directly from Susanna
- Includes exclusive access to premium free resources coming with the book (valued at 300 € / US$350)
Bundle: Story-Driven Employer Branding Book + LinkedIn & Instagram Mini-Course
€129 / $129 (excl. VAT)
Total value: €168 / $174 – You save €39 / $45!
- Personally signed and numbered by Susanna Rantanen
- Over 340 pages of modern employer branding insights, frameworks, and storytelling strategies
- Not sold on Amazon or anywhere else – only available directly from Susanna
- Includes exclusive access to premium free resources coming with the book (valued at 300 € / US$350)
Online Mini-Course – Accelerating Employer Branding on LinkedIn & Instagram
- Learn how to grow your reach and engagement organically – no paid ads required
- Navigate LinkedIn’s latest algorithm with confidence
- Master Instagram features like Reels, Stories, and carousels to drive talent marketing results
- BONUS: Employee advocacy module to turn your team into a powerful content force
- See all details
Talk Topics
- Why Your Talent, Not Your Company, Must Be the Hero – The biggest employer branding mistake most companies make (and how to fix it).
- How to Create a Brand That Talent Can’t Resist – Stop shouting about your company—start making talent feel like they belong.
- Your Employer Brand Is Broken – And here’s how to fix it before it costs you your best people.
- Why Great Company Culture Is a Strategy, Not a Perk – Culture is the foundation of talent attraction and retention—here’s how to make it work for you.
- How Key Story Themes Will Change Your Employer Branding Forever – The secret to turning complex employer brand messages into engaging, memorable content.
"Master the tools to set your company apart in competitive markets by leveraging your strategic culture, mission, values and employee experiences as unique differentiators."
About The Author
Susanna Rantanen is the world’s leading modern employer branding expert, the creator of the Magnetic Employer Branding Method™, and a renowned podcast host and speaker.
With over two decades of experience, she has helped HR, marketing, and communications professionals transform into powerful storytellers who attract, engage, and retain top talent.
As the founder of Finland’s first employer branding agency, Emine, Susanna guides C-suite executives and business leaders in leveraging storytelling to drive business growth, talent attraction and retention, and competitive advantage.
Known for her bold insights, clarity, and razor-sharp strategic thinking, she helps organizations turn complex employer branding challenges into irresistible, talent- magnetizing narratives.
Her work has influenced industry-leading brands and pioneered globally a new era of employer branding that bridges marketing, HR, and business leadership.
If your employer brand isn’t working, this book will show you exactly why—and how to fix it.
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